Batrina is a Jordan-based brand that creates products inspired by people's stories. The idea for the company came in 2017 as a graduation project by Rahaf J. Bdour, a design and visual communication student then. The goal was to enhance Jordan’s brand and share the Jordanian experience by telling stories to tourists through souvenirs. The brand name comes from the word vetrina, or batrina in Jordanian Arabic, which means a window of a store that displays goods. Batrina continued to evolve and was picked up by funding from the EU in collaboration with Shamal Start. Soon after, Noor al-Zawateen, a designer and videographer, joined the company.
The brand was formally launched in January of 2019. These events allowed Batrina to grow, thereby allowing both locals and tourists access to products that hold Jordan’s valuable stories. The main challenge that Batrina faces is in sourcing their materials as there is not a wide availability in Jordan. The other problem is in production, as it proves challenging to make and produce a prototype in a timely manner given the lack of suitable resources for the task. Regardless, Batrina is true to its mission. Jordanian culture is full of original stories and interesting pieces that Batrina feels deserve to be highlighted. Their aim is to show, document, and spread the unique diversity of Jordan’s past and present to rebuild the links between people and culture.