Souq Fann is an innovative e-commerce portal that connects artists, artisans, and handicraft producers across Jordan to new economic opportunities. It helps these vendors share their products and tell their stories, while also offering payment, delivery, and customer care services. Vendors can therefore sell more products online and increase their income.
Today, Souq Fann has more than 160 stores and over 2,500 products on display, growing at an average of 5 new stores per week, and generating over $15,000 per month for vendors.
Souq Fann won first place in the World Government Conference Award in Dubai, in the category of creative solutions, as well as the Queen Rania National Entrepreneurship competition.
Souq Fann aims to address the problems that occur due to the lack of a marketplace in Jordan for buying and selling high-quality art, handicrafts, and cultural goods. This creates two problems for two different groups of people:
A large, diverse group of people in Jordan are active in arts and handicrafts. But despite a mastery of their craft, many small- and home-based artisans struggle to market and sell their products. Some rely on seasonal bazaars to sell, while others market their products online through social media – but all these solutions require time and effort.
Simply put, buying high-quality handicrafts is hard. Boutiques suffer from small selection and high-prices; souvenir shops offer imported goods to tourists; bazaars appear and disappear without much notice. As a result, customers looking for an easy way to buy high- quality, locally made products have nowhere to go.
Souq Fann meets these needs by providing vendors and customers a simple, online marketplace to buy and sell authentic, locally-produced goods.