Aisel Soap & Candles

How did Ruba Jihad start her business "Aisel Soap & Candles"?

Candles, with their fragrant scents and beautiful colors, have always been a source of happiness for Ruba, and with her intelligence and hard work, she was able to transform her love and passion for making candles into a business. So she started manufacturing natural products that are full of fascinating scents, such as soap, candles, and other things. For her own business, Ruba chose the name "Aisel", the name of her daughter which also means (Moonlight).

How are candles made, and what materials does Ruba use in them?

Ruba's candles are favorable for everyone; as it uses soy candles that are free of harmful emissions in its products, along with fragrant perfumes, it also uses cotton wicks to light the candles. As for the mechanism of making these candles, it goes through many stages of melting the raw wax and then monitoring its temperature until it reaches the ideal degree that enables it to add color and perfume. And then she pours the wax after installing the wicks in their own molds. Then she leaves the product in a dark place for 4 days until it becomes solidified. The last stage is to place the logo on the product then it becomes ready for sale.

What are the challenges Ruba faces in her project?

Making candles gives love and warmth to Ruba, but at the same time, she needs patience and great effort in this job; as It takes at least 4 days to make one candle. Another challenge that Ruba faces while working on her own business is estimating the financial value of her products. In addition, she needs a suitable marketing plan to reach the largest number of people.