To aid individuals in need as well as provide help and support to their respective communities, Mrs.Seevana Hawari started her social enterprise “KUVRD” which has largely been propagated through her desire to help impoverished communities by combining a network of individuals who all share a strong passion towards fashion and economic development.
KUVRD is all about creating Arab heritage designs in contemporary pieces. KUVRD’s products encourage the unique expression of designs while supporting refugee camps by providing meals and creating jobs. As KUVRD is rooted in creativity and community growth, being part of this community means wearing compassion on your sleeve.
But when it comes to the store name KUVRD is a play on the word “covered”. Originally Mrs. Seevana wanted to start a modesty wear brand but quickly came to realize the market was oversaturated and wanted to stick to Arab heritage wear.
Since 2017, KUVRD has been offering Arab heritage pieces ranging from accessories to dresses, tees, sweaters, and many more hand-crafted pieces using Keffiyeh, Tatreez, Saya Syrian silk, cotton, denim, and other materials.
It does take a lot of logistics and planning to bring a product to life, but once a process is established it becomes more seamless. In regards to time, it depends on the item but it could take anywhere from 30 minutes to 5 hours to make one item.
Every single product at KUVRD goes through the following stages:
The social issues KUVRD is tackling include but are not limited to the systemic lack of education and employment within refugee camps. KUVRD contends that upon relocation, refugees are not provided with the tools to thrive and sustain their quality of life.
The primary focus of this social venture will be to prepare the refugees once they relocate to the refugee camp(s) through digital business and design workshops which is one of the main plans of the project. KUVRD believes this will lead to an increase in job creation for all refugees. Simply put, upon graduation from these workshops individuals will possess the skills needed to work and develop their businesses; creating economic growth and more importantly a sense of purpose in their respective communities.
Therefore and upon completing these workshops, KUVRD will employ these refugees in the hope they can gain financial independence within the refugee camp and beyond. This includes but is not limited to designing KUVRD’s latest designs, to production (cut and sew).
You can also be part of KUVRD’s social community by purchasing these made-with-love designs available now at Souq Fann!
Get to Know KUVRDTo aid individuals in need as wel