With the aim of supporting Syrian women artisans, Souq Fann, in collaboration with Syria Livelihoods Program (SLP), funded by USAID, trained and mentored women artisans in Malikiyah City in Northeast Syria.
Through the training, these women produced intricate designs through which they were able to create a path to a sustainable income and improved livelihoods conditions.
These products are a reflection of the hard work and dedication that these women artisans have put into their craft, although they were faced with many challenges including not having money to buy materials or equipment, combined with the horrors of the conflict, they have endured, preserved, and made sure that they reflected that in their products. Out of those ambitions, the "Syrian Touches" brand was born to be a mark of resilience and perseverance of these women.
Through Syrian Touches, we present you with handicrafts made by Syrian women who have turned their hardships into opportunities and their tribulations into triumphs."
Waad Touhaima is a craftswoman and accessories maker, whose dream has been to master handicrafts since her childhood. She used to watch her mother knitting and fell in love with the craft, but after initially imitating her mother, Waad expanded to the accessory-making field, teaching herself the multifarious and diverse skills through hours on the internet.
Waad uses a variety of materials to make her products, including silk threads, sparkling beads, and carved stones. It takes an average of five to eight hours of continuous work to produce a single piece. She also follows up on the latest trends in the world of embroidery, knitting and accessories ensuring distinctive pieces that suit all tastes.
Through the difficulties and challenges Waad has faced, she has learned to trust herself, and to eliminate the hesitation that lurks within her, so she set out to exchange experiences with her peers and to learn from them, then applied her knowledge to her designs. Today, Waad continues on her path to own her own business.