With the aim of supporting Syrian women artisans, Souq Fann, in collaboration with Syria Livelihoods Program (SLP), funded by USAID, trained and mentored women artisans in Malikiyah City in Northeast Syria.
Through the training, these women produced intricate designs through which they were able to create a path to a sustainable income and improved livelihoods conditions.
These products are a reflection of the hard work and dedication that these women artisans have put into their craft, although they were faced with many challenges including not having money to buy materials or equipment, combined with the horrors of the conflict, they have endured, preserved, and made sure that they reflected that in their products. Out of those ambitions, the "Syrian Touches" brand was born to be a mark of resilience and perseverance of these women.
Through Syrian Touches, we present you with handicrafts made by Syrian women who have turned their hardships into opportunities and their tribulations into triumphs."
Rozda Muhammad is a 21-year-old university student. She has been fascinated by handicrafts of all kinds, such as drawing and carving on wood and other media, since she was a child, but was primarily drawn to wool weaving, which she learned by watching her mother from the age of 14.
As her exploration in the craft began, Rozda used different types and styles of wool to create her products, but she soon decided to focus on only one product range that would distinguish her from her competitors; women's handbags. Rozda uses a type of thread called Kilim, with distinctive colors, to create fashionable and practical handbags. It takes her about five hours to make one bag.
Rozda has slowly overcome the difficulties and challenges that she faced with regard to the manufacture and marketing of her products. She worked to develop her skills in photography, color merging, and marketing, besides taking care to maintain the credibility of her products. Today, she is working with passion and enthusiasm to pursue her dream of establishing her own business that supports her talent.