Karma Fashion, the place where you can follow trends and wear elegantly in a stylish way inspired by culture and modernity!
Karma Fashion is a fashion store established by the Jordanian designer Rasha Noufal who aims to design modern traditional clothes in the Arab region as the theme of her first fashion line was inspired by the idea of the modern Abaya by adding a touch of Arabic culture to the modern outfit so the Arabic lady can embellish her elegant look with an open Abaya on top.
It is widely known that every business sector faces many difficulties and especially when we come to the fashion world. Accordingly, most proper challenges faced by Karma Fashion reside in being updated in the same concept and applying the same traditional touch in every item differently. Moreover, being updated with the market was a challenge as well!
Indeed, Karma fashion has added a lot to society. For example, it succeeded in adding a new concept of fashion in the Jordanian market and in the Middle East market as well and this was done by embellishing clothes by adding the Bedouin embroidery with a modern touch. Shop Karma Fashion items at Souq Fann now!