Souq Fann is an innovative e-commerce portal that connects artists, artisans, and handicraft
producers across Jordan to new economic opportunities. It helps these vendors share their products
and tell their stories, while also offering payment, delivery, and customer care services. Vendors
can therefore sell more products online and increase their income.
Today, Souq Fann has more than 160 stores and over 2,500 products on display, growing at an
average of 5 new stores per week, and generating over $15,000 per month for vendors.
Souq Fann won first place in the World Government Conference Award in Dubai, in the category of
creative solutions, as well as the Queen Rania National Entrepreneurship competition.
Souq Fann aims to address the problems that occur due to the lack of a marketplace in Jordan for
buying and selling high-quality art, handicrafts, and cultural goods. This creates two problems
for two different groups of people:
Souq Fann is a social enterprise, whereby it operates like a business but serves a social purpose. For that reason, it is designed to help individual vendors earn more money. More than 65% of every sale goes directly to the vendor who created the product. The rest of the money from each sale covers shipping, handling, packaging, and website costs. Souq Fann only takes the money it needs to cover its costs and provide great services to vendors and customers.