Noor

Safi Crafts

Jordan / Al-Karak

In 1999, a group of women from the local community in Ghor Al Safi Village all came together behind an idea based on working with natural dyes for clothes, bags, and shawls. This is how Safi Crafts was born. Pigments from vegetables – like the red color of the pomegranate, the yellow color of the bark of the eucalyptus tree, and the brown color of the roots of the Alfawh plant – were used to create the dye. Under supervision of specialists in the cultivation of the indigo plant, which gives the wonderful blue color, the women began to learn how to best use the pigments. Extracting the color depended on several factors, including the temperature of boiling water and the concentration and duration of mixing the pigments therein. Each beautiful final product was dyed by the hands of local community women with natural materials from the land of Jordan.

The Challenges

In 1999, a group of women from the local community in Ghor Al Safi Village all came together behind an idea based on working with natural dyes for clothes, bags, and shawls. This is how Safi Crafts was born. Pigments from vegetables – like the red color of the pomegranate, the yellow color of the bark of the eucalyptus tree, and the brown color of the roots of the Alfawh plant – were used to create the dye. Under supervision of specialists in the cultivation of the Nilea plant, which gives the wonderful blue color, the women began to learn how to best use the pigments. Extracting the color depended on several factors, including the temperature of boiling water and the concentration and duration of mixing the pigments therein. Each beautiful final product was dyed by the hands of local community women with natural materials from the land of Jordan. As they overcome all the challenges that the women face in rural society, including the very idea of ​​women working, these women have proven to their families and themselves that they are able to work as well as their male counterparts and support themselves and their families at the same time.

Impact of work

What distinguishes Safi Crafts’ products is that every color you see on every product is made from 100% natural pigment. Even the way by which the women color and decorate each product is unique, as it is either fully manual or by using simple, traditional tools. Each design or decoration catches the eyes: each bowl is one of a kind and is unique in color or distribution of the cloth. Plus, each is handmade by the women of the local community in the Ghor Al Safi region.

Women participating in this project have changed radically in a positive way. Women and housewives from the village have been able to run a wonderful project where the demands are pouring in, emphasizing the importance of their work. It also reinforces the impact of their efforts, not only materially, but also personally in terms of the quality and beauty of the products that they offer.

Products