In 1999, a group of women from the local community in Ghor Al Safi Village all came together behind an idea based on working with natural dyes for clothes, bags, and shawls. This is how Safi Crafts was born. Pigments from vegetables – like the red color of the pomegranate, the yellow color of the bark of the eucalyptus tree, and the brown color of the roots of the Alfawh plant – were used to create the dye. Under supervision of specialists in the cultivation of the indigo plant, which gives the wonderful blue color, the women began to learn how to best use the pigments. Extracting the color depended on several factors, including the temperature of boiling water and the concentration and duration of mixing the pigments therein. Each beautiful final product was dyed by the hands of local community women with natural materials from the land of Jordan.