Masood

Bubu & Lulu Toys

Jordan / Amman

Bubu & Lulu Toys was founded by Noora Sharrab and Rania Turk with the goal to help generate a stable income for a disabled deaf carpenter, Hassan, at the Rehabilitation Centre in Jerash Refugee Camp. When they first started, they had both just given birth to their kids; Noora's first son, Baby Iyad was nicknamed "Bubu" and Rania's first daughter, Baby Layla, was nicknamed "Lulu" - and they thought what better but to dedicate the name of the company to their children. This is how Bubu & Lulu Toys was born. The company is made up of a small and humble team that operates out of Amman, Jordan and Toronto, Ontario (Canada). Every product is handmade with absolute care, with the goal to help raise awareness and a fair income to disabled boys and men in the Jerash Refugee Camp (also known as Gaza Camp) in Jordan.

The Challenges

Bubu & Lulu toys are all handmade locally in Jordan, where they work closely with Palestinian Refugees from the Jerash Refugee Camp rehabilitation center, which employs people with disabilities, training and employing them in the art of carpentry. In terms of actual production, it can often be challenging to ensure that quality and the end product are up to par without any problems. Scalability can also sometimes be difficult, as funding may be limited or there may not be consistent resources available locally to produce different products. Overall, however, their company and products are not only about employing refugees, but helping to change the mindset of refugee men and women locally and globally, while highlighting their skills and stories. One of Bubu & Lulu's greatest external challenges is getting local target audiences to appreciate what it took to make their products, as well as the social and economical impact that the Wooden Blocks and other products have to the Jordanian economy. Toy stores are often flooded with low quality, mass-produced plastic toys, and it is hard to get people to recognize the sheer amount of labor that goes into these handmade wooden products. Despite all of these challenges, Bubu & Lulu Toys aims to continue to work with the carpentry workshop at the Jerash Refugee camp, local Jordanian illustrators and designers, and local print-presses to produce an array of toys that are both entertaining and educational to toddlers and children.

Impact of work

Unlike many toys on the market, Bubu & Lulu mix-and-match products allow children to stretch their imagination. By shuffling around faces, arms, legs and outfits, the child’s creativity is allowed to run wild. Apart from their exercise in imagination and creativity, Bubu & Lulu is also unique in that it has partnered with local designers to create unique, beautifully designed toys, with the the goal to bring the basics back to children’s toys.

Bubu & Lulu Toys is a Social Enterprise company that works with the UNRWA Rehabilitation Centre in Jerash (Gaza) Refugee Camp. The company works to provide long-term sustainable employment to a deaf carpenter, Hassan, to generate a fair income through his craft. They specialize in creating and safe handcrafted wooden toys for kids. Every product is handmade with absolute care, with the goal to help raise awareness and a fair income to disabled boys and men in the Jerash Refugee Camp (also known as Gaza Camp) in Jordan.

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