Muhannad

Vinesia

Jordan / Madaba

Vinesia is a different sort of success story, as it begins with its owners’ decision to completely transform their accessory shop in Madaba, seeing this as the first step in the direction of profit and progress.

The Challenges

Vinesia began as an accessory shop in the historic city of Madaba. However, as many others also experienced, it soon faced a difficult period of stagnation. Recognizing the issue at hand, the team behind Vinesia decided to study their options, and saw that turning their business into an antique shop could work in their favor, considering the location of the distinctive shop near one of Madaba’s most famous ancient churches.

Impact of work

The sellers saw a major difference after converting Vinesia into a shop of ceramics, carpets, and antiques, as the interests of tourists and foreigners had been heading in the direction of these varieties of Jordanian art in recent years.

Vinesia’s success serves as a reminder of the importance of second attempts; though you may not succeed at first, if you keep trying you may find what you are looking for. Despite its turbulent beginning, today Vinesia is one of the most successful antique shops in Madaba and a major destination for tourists from all over the world.

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