Jerash Women Association

Jerash Women Association

Jordan / Jerash

In 1971, the Jerash Women's Association was founded. It began as a nursery and kindergarten project for children; however, after a year of establishment, the association decided to expand to empower women. It started the sewing and embroidery project, in which local community women were trained by the Noor Al Hussein Foundation. From decisions about colors to the efficiency of the women working in embroidery and sewing, the association depends on the women’s training as well as a number of other factors. Efforts existed beyond the center to open a production line for the beneficiaries of the training, including local community women in the ceramic industry who were also trained in the skills of the ceramic industry. However, with limited marketing and support, the association was forced to close this production line. The Jerash Women's Association has trained more than 3000 women from the local community in Jerash. To date, the association offers an array of courses and training workshops in various fields. It does, however, continue to face challenges. varying from the sourcing of the raw materials in Jerash compared to those in the capital Amman, to the delivery and marketing of products. However, the association is still working and training local women to empower them

The Challenges

The Jerash Women's Association was established in 1971, when it started as a kindergarten and nursery project. However, one year after its establishment, the association decided to empower women through its multi-craft training. It started the sewing and embroidery project, in which local women were trained, beginning with the coordination and selection of colors and taking into account the small details, all while focusing on the efficiency of the women who work in embroidery and sewing. The association centered not only on the training, but also on the potential to open a ceramics industry and production line. But due to the lack of marketing and support, the association was saddened to close this production line, despite the prevalence of local talent. From the beginning of its establishment, the Jerash Women’s Association has trained more than 3000 women from the local community in Jerash. Many courses and training workshops in different fields such as sewing and embroidery, as well as the manufacturing municipal soap and accessories exist today. However, a range of challenges still face the organisation, varying from the sourcing of the raw materials in Jerash to the delivery and marketing of products. However, the association is still tirelessly working and training local women to empower them.

Impact of work

What distinguishes the products of the Jerash Women's Association is the meticulous workmanship and attention to detail that an expert can distinguish directly and when examining closely. Everyone will be pleased with the quality of the product and the durability of the fabric. This quality, coupled with the variety of colors incorporated make each piece a uniquely exquisite work of art. As soon as you see the products, their quality is unquestionable. Women buying an outfit or a dress from the association come back years later to ask for the same piece again, which gives the women making them a deep sense of pride to have many people appreciate the quality of their work.

In the beginning, given the association’s presence in a rural society, the idea of ​​women's work was not popular for many people. But as time went on, working women began to become an increasingly accepted concept to many people, who have come to understand it more and more over time. Many of the beneficiaries of the association have become self-reliant and have been contributing to their homes and helping their relatives over time, making the community look very different

Products