Rooh Albadaweh

Rooh Albadaweh

Jordan / Mafraq

The importance of the traditional Bedouin heritage creatively embodies itself again and again through various collections of products offered by “The Spirit of Bedouin” and inspired by the past life of Bedouins to be embellished in our present time taking it with us towards the future.

“The Spirit of Bedouin” Inspiration Source

Aya Hamede Ali Ediqat, a passionate craftswoman who believes in preserving the ancient Bedouin heritage which led her to establish her store two years ago where you can style up your outfit and even your home decor in top-notch quality and handmade products featuring extraordinary Bedouin designs.

No doubt, Bedouin history holds more than a great wealth of values and traditions inherited by our grandparents all the way to us which motivates Aya to provide products for all ages and ideal for tourists in means of spreading the Bedouin Jordanian heritage around the world with the great help of UNICEF Social Innovation Incubators in partnership with JRF.

Challenges Faced by “The Spirit of Bedouin”

In light of the current economic situation, it is not easy to start up a project. Even so, Aya didn’t give up despite the challenges faced regarding marketing her products in a way that addresses the needs of local and international markets.

From the strong belief of reviving the Jordanian heritage with elegance and modernity, alongside leaving a positive impact on the society, you can see a great collaboration between “The Spirit of Bedouin Store” and Souq Fann.

Browse products with designs inspired by the Bedouin lifestyle at Souq Fann now!

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