A winner of the International Excellence Award from the World Crafts Council in 2014 and a graduate of Tourism Planning Engineering from the city of Belgrade in Yugoslavia, Raed Al-Badry.
Raed started Arabesque back in the nineties when he came up with the idea of blending the Jordanian identity into unique products. As an expert in the field of traditional ceramics, Raed managed to distinguish Arabesque’s products through diversity and making his products pleasing to everyone as well as using high-quality materials and lead-free colors to make his products safe for use in food and drinks.
Like any startup, Arabesque faced obstacles at the beginnings. With Arabesque entering the local market, the cost was relatively high to produce high-quality products and get profit at the same time. However, with perseverance and determination, Arabesque was able to reach out to both locals and tourists. Through dedicated efforts, Arabesque products are also approved by ministries and institutions responsible for providing memorial and souvenirs for Jordan.
Right from the beginning, Arabesque workshop had a significant impact on training a cadre of young men and women in various fields to use the Arabic calligraphy in decorations, perforation, engraving, formation, and construction. These trainees helped in conveying the soul of Arabesque’s products and share their ideas with the local market.