Stationery , Notebooks

The Jordanian Shmagh Notebook

Seller: Batrina
JD{{final_price}} {{product.price.JOD}}

A locally designed 32-sheet notebook that tells of a headdress that is part of the Jordanian national dress and a symbol of Jordanian identity codes. It consists of a square woven white and red fabric that adorns the handcrafted hem. It is common among Jordanians to wear it on regular days, in personal celebrations, and on national occasions. Among the songs she sang with a song called Haddetli Shemagh Al Ahmar

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Batrina is a Jordan-based brand that creates products inspired by people's stories. The idea forthe company came in 2017 as a graduation project by Rahaf J. Bdour, a design and visualcommunication student then. The goal was to enhance Jordan’s brand and share the Jordanianexperience by telling stories to tourists through souvenirs. The brand name comes from theword vetrina, or batrina in Jordanian Arabic, which means a window of a store that displaysgoods.Batrina continued to evolve and was picked up by funding from the EU in collaboration withShamal Start. Soon after, Noor al-Zawateen, a designer and videographer, joined the company.The brand was formally launched in January of 2019. These events allowed Batrina to grow,thereby allowing both locals and tourists access to products that hold Jordan’s valuable stories.The main challenge that Batrina faces is in sourcing their materials as there is not a wideavailability in Jordan. The other problem is in production, as it proves challenging to make andproduce a prototype in a timely manner given the lack of suitable resources for the task.Regardless, Batrina is true to their mission. Jordanian culture is full of original stories andinteresting pieces that Batrina feels deserve to be highlighted. Their aim is to show, document,and...

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